Company Profile

Hisense is a large electronic corporation in China founded in 1969. Hisense owns two listed company’s namely Hisense Appliance and Hisense Kelon Appliance. Hisense is the only enterprise group in China which has three well known trademarks such as Hisense, Kelon and Ronshen.

On the 8th of January 2003, Quingdao Hisense / Hitachi airconditioning Systems Co, was founded with a two phase construction area occupying a total of 58 368 m2. It is a joint venture between Hisense Group and Hitachi Appliances Inc, for airconditioning manufacturing technology development, marketing and service.

hisense company profile

In 2013 Filibiz Investments (Pty) Ltd attained the distribution rights for the Hisense VRF and WINTAIR airconditioning systems within the South African market.

The decision to represent these brands falls in line with the need to service the entire HVAC market within South Africa from an entry level economic point of view all the way up to the high end and highly specified applications.

The WINTAIR product is manufactured in Hisense Kelon factory as a quality sub brand. The Hisense group is one of China’s largest airconditioning manufacturers acquiring controlling share in the Kelon factory in 2007. Significantly, Hisense enjoys a 49% share with Hitachi Japan and this association is clearly evident in the quality of the finished product.

Furthermore, this partnership has proven to be a success as the Hisense brand has grown in both quality and market acceptance the world over. Particularly, the WINTAIR brand has enjoyed success within the North American market over the last 8 years.

Within the Southern African market the Hisense and WINTAIR brand forms part of the same group of companies distributing the Petra, Belimo and Mitsubishi Electric brands. Most notably, the ethos across all brands distributed within the group is to supply high quality airconditioning equipment, ancillaries and the like supported by exceptional technical backup and comprehensive range of spares.

The group as a whole set the objectives to partner with international brands and factories that have long term commitment to all their sales offices the world over directly ensuring that spare parts and back-up can be enjoyed well into the future of the products life span.